The Positioning Rx
Quick gut check: how would you describe who you are and who you help?
If you would use generic terms like “nurse practitioner” or “registered dietitian,” then we need to talk.
Because narrowing down your positioning and really honing in on a specialty is how you get known. How you build a brand. How you build a business.
Just answer a few questions, and I'll help you find the right words to find your voice online and build a following.
First: how do you describe what you do right now?